Adobe’s ABM Strategy | How We Do Account-Based Marketing at Scale
Adobe Experience Cloud Blog
JANUARY 7, 2020
In addition to LinkedIn, we also use Demandbase for display advertising. One way we use display advertising is to open opportunities. We, of course, use Bizible for multi-touch attribution tracking and optimization, including for all of our ABM efforts. Step 4: Measure the impact of ABM-specific efforts.
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