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Pipeline acceleration: Why it matters and how to get started

FunnelEnvy

It’s sometimes called “sales acceleration” or “closing speed,” but the central idea is the same: getting a prospect from a qualified lead to a paying client faster. As we mentioned above, pipeline acceleration isn’t just something for your sales reps to be thinking about.

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How to Align with Your Sales Team, According to HubSpot Marketers

Hubspot

Marketers fuel the lead pipelines and build the brand messaging that enables salespeople to close deals and generate revenue for the company. These perceived differences often lead to miscommunication, friction, and other issues related to sales and marketing misalignment. Identify common sales objections.

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Sales Thought Leadership: Ben Cotton on Defining Sales Enablement

Strategic-IC

In this video our Head of Inbound Sales, Fes Askari, and Head of Content Lucy Jones speak to Ben Cotton, Principal Marketing Manager, Sales Enablement at HubSpot to discover more. My name's Ben Cotton and I lead Sales Enablement for HubSpot Dublin. Related: What does sales enablement mean to you and to HubSpot?

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Demand Generation Best Practices: Thought Leadership with The LeadSloth

Adobe Experience Cloud Blog

LeadSloth on Demand Generation: Smart Tools for Lazy Marketers. Tell us a little bit about how you got into demand generation , and what you like most about it. What I like most about Demand Generation is that it makes the customer's buying process so much more efficient. You can also follow Jep on Twitter ( @jepc ).

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.)

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Digital Transformation and Continuous Change

Biznology

Organizations aim to rapidly respond to market opportunities and demands? Where is Digital Transformation Leading? By leveraging Iaas, Paas and SaaS providers, teams can focus on high-value differentiators. This can result in agile hybrid solutions that can rapidly adapt to market demands.

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Content Marketing Tips for Lead Nurturing

markempa

Tweet I was asked by a reader to provide some examples of what lead nurturing touches may look like. Lead nurturing is something that’s fairly easy to understand, but for many, it’s become a frustrating thing consistently execute for two reasons: Lack of content. How do you build your library of relevant lead nurturing content ?