Customer Experience Matrix

APRIL 28, 2009

I've been having a dandy time analyzing the results of my Demand Generation Implementation Survey. As of April 29, I've received 40 responses, of which I've discarded two as incomplete and two because they related to vendors I considered irrelevant ( Zoho and Ad Giants PitchRocket). Fair enough. the system itself 0.67

Demand Generation 120

Demand Generation Customer Surveys Demand Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 4, 2009

I do recognize that they are the best known vendors in the space (with apologies to Vtrenz , whose identity is somewhat blurred since its purchase by Silverpop ). To be fair, many of the vendors below charge an installation of that can be several thousand dollars or more, while Marketo doesn't. Pricing starts at $599 per month.

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Customer Experience Matrix

JUNE 30, 2010

It's one example of how vendors are now competing to attract new users. This will put substantial pricing pressure on vendors who, in many cases, are already struggling to reach sustainable margins. Other vendors – notably Pardot – have followed a similar cost-removal strategy. Here’s where the free system comes back into play.

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

Customer Experience Matrix

FEBRUARY 26, 2009

If you suspected that my last two blog posts were a way to avoid writing a post that ranks vendors on usability, you’re probably right. offering a white paper or promoting a Webinar) and the larger process of managing the flow of treatments. So the distinction between campaign design and lead routing doesn't really apply.)

Vtrenz 120

Vtrenz Market2Lead Work Management Marketing Automation Services 120

Customer Experience Matrix

JANUARY 31, 2010

Summary: Aprimo Marketing Studio offers powerful features in an on-demand system for sophisticated business and consumer marketers. For more on vendor classifications, see my list of demand generation vendors from last November.) In addition, they support wait periods and can send leads and alerts to the sales system.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

FEBRUARY 24, 2009

Although I actually think that quite a few demand generation vendors share the Marketo philosophy, it’s still helpful to hear the distinction made clearly. Here is where it’s worth considering the approaches of other vendors. That last point morphed into a discussion of the increased integration between marketing and sales.

Marketo 120

Marketo Marketing Automation Services Marketing Management Vtrenz 120

Customer Experience Matrix

AUGUST 3, 2010

Market2Lead had something similar but is no longer sold.) This delay could prove costly, since funnel-based marketing measurement is a hot topic and other vendors could well build or partner to deploy something similar in the interim. However, Marketo's implementation brings this reporting to a new level.

Enterprise Management 120

Enterprise Management Marketo Marketing Management Marketing Automation Services 120

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. The technology appears useful at both ends of this spectrum.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Customer Experience Matrix

FEBRUARY 13, 2009

Back in early January I posted a discussion on treatment of Company-Level Data in Demand Generation Systems. At that time, I posed a set of specific questions to the demand generation vendors in the Raab Guide. But let’s say that leaves you with a dozen vendors, and you use some gross criteria to select the top three.

Demand Generation 120

Demand Generation Work Management Market2Lead Marketing Automation Services 120

Customer Experience Matrix

MARCH 2, 2009

(note: this is a slightly revised version of the original post, reflecting vendor feedback.) To start back at the beginning, the objective has been to find a practical, objective way to evaluate the usability of different demand generation systems. For example, every demand generation system provides an editor to create emails.

Demand Generation 120

Demand Generation Lead Scoring Lead Ranking Manticore 120

Customer Experience Matrix

MARCH 4, 2009

Usability Items for Complex Marketing Programs (note: this is a slightly revised version of the original post, reflecting vendor feedback.) This post will complete the demand generation vendor usability scores by looking at items that contribute to usability for complex marketing programs. Multiple scores per lead.

Demand Generation 120

Demand Generation Lead Scoring Lead Ranking Manticore 120

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Customer Experience Matrix

OCTOBER 1, 2008

I've been distracted this week by an unrelated client deadline, but the new Raab Guide to Demand Generation Systems is indeed complete. Tags: marketing software marketing automation lead management demand generation. to order in the next few days, contact me via email at draab@raabassociates.com More details to follow.

Vtrenz 120

Vtrenz Manticore Marketing Automation Services Market2Lead 120

LeadSloth

JANUARY 12, 2010

Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. I have asked many of the vendors, consultants and thought leaders to give their opinion. Kevin Joyce , CMO, Market2Lead. Manager, Inbound Marketing, Marketo.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100