ANNUITAS
APRIL 23, 2014
There are some great studies out there focusing on content strategy (specifically) or buyer behavior, but nothing that really shines a light on how large companies run Demand Generation … with an emphasis on large. The research survey is targeted to those in the demand generation function in large, enterprise B2B organizations.
LeadSloth
MARCH 16, 2009
From Web Analytics to Demand Generation. Therefore I initially called them a ‘niche vendor’ However, the product has evolved into a fairly complete marketing automation suite for SMB companies. The visitor activity is also exported to Salesforce.com and shown in the lead record (see screen shot).
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Customer Experience Matrix
DECEMBER 3, 2008
My little tour of demand generation vendors landed at Pardot just before Thanksgiving. As you’ll recall from my post on Web activity statistics , Pardot is one of the higher-ranked vendors not already in the Raab Guide to Demand Generation Systems. Pardot and other SMB systems don’t just offer a few simple features.
ANNUITAS
MAY 13, 2021
Why take this strategic Demand Process approach to go-to-market in an enterprise environment? Go-to-market falls apart at execution: Don’t get me wrong, many companies have a very clear view of their target customer. These 112 requirements were grouped around five categories: Lead Management. Operations and Reporting.
ANNUITAS
SEPTEMBER 21, 2018
For those of you with Marketo in your Demand Process technology stacks, your next question is probably what does this mean for me ? And what does this mean for our ANNUITAS Perpetual Demand Generation ® (PDG) investments? – This could also take marketing automation more into e-commerce.
Webbiquity
JULY 12, 2016
Options range from fairly simple, moderately priced systems targeted at midmarket companies to sophisticated suites for enterprise users. An enterprise-grade marketing automation and analytics platform with solutions for lead management, email marketing, consumer marketing, customer base marketing, and mobile marketing.
Everything Technology Marketing
FEBRUARY 26, 2013
More than 100,000 global users from companies both large and small, rely on the marketing automation power of Eloqua to improve demand generation and lead management while driving more qualified leads. Eloqua’s customers include AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments.
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