LeadSloth

APRIL 29, 2009

In my previous post I listed the Top-10 Demand Generation blog by marketers and consultants. Today I’ve put together a list of vendor blogs. Hubspot is probably both the most active and most popular blog of this list. Market2Lead Marketing Automation and Lead Management blog.

Demand Generation 100

Demand Generation Marketing Management ReadyContacts Marketing Automation Services 100

ANNUITAS

OCTOBER 23, 2014

I have personally run pay-per-click (PPC) programs for the companies I have worked for, and I have worked with agencies that specialize in PPC claiming to have proven track records in B2B. PPC is always challenging in B2B, and is clearly a different animal than the more transactional sale that PPC was clearly designed for.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency PPC Marketing Automation Services 100

LeadSloth

JUNE 23, 2009

I’ve personally often used Google AdWords to drive traffic to websites: it’s instantanious and you can fine-tune campaigns to target a specific audience. Marketing Automation vendors have done very little to automate Inbound Marketing activities. Their main focus has been on nurturing and scoring your existing leads.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

Marketing Insider Group

MAY 12, 2010

In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. Call those vendors that have delivered targeted prospects that have converted in the past and negotiate on a pay-for-performance basis. Step 3: Negotiate with top partners. Step 5: Optimize.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Marketing Insider Group

AUGUST 12, 2010

However, you must continue to nurture those leads that are not yet ready to buy. Contacts from companies that are qualified as leads but not yet passed to sales can end up landing in the target list for an email blast or an event invitation. That is the major shift IT vendors need to make. Some are slowly doing it.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

NuSpark Consulting

JUNE 9, 2012

Retargeting via digital advertising (banners and search) allows you the opportunity to show advertisements across websites, networks, and ad exchanges, targeting audiences who’ve been to your website, landing page or even blog, but did not perform a desired conversion. Lead management process. Major Vendors.

Paid Content 100

Paid Content Conversion Rate Tactics Internet Marketing 100

NuSpark Consulting

JUNE 9, 2012

Retargeting via digital advertising (banners and search) allows you the opportunity to show advertisements across websites, networks, and ad exchanges, targeting audiences who’ve been to your website, landing page or even blog, but did not perform a desired conversion. Lead management process. Major Vendors.

Conversion Rate 100

Conversion Rate Paid Content Tactics Internet Marketing 100