Customer Experience Matrix

SEPTEMBER 1, 2009

Summary: Net-Results is simpler to use than comparable demand generation systems because it applies the same features to many tasks. But on reflection I realized that Net-Results offers a full set of demand generation functions. Let’s run through the standard demand generation process to see how this works in practice.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Small Business Marketing Marketing Automation Services 120

Engagio

JUNE 12, 2017

It can be intimidating to make the switch from traditional demand generation to an account-based mindset. No one loses account visibility, deals are won as a team, and your business drives greater revenue in valuable accounts. Demand generation marketers are under the gun to generate leads.

Account Based Marketing 86

Account Based Marketing Lead Ranking Lead Scoring Planning 86

LeanData

SEPTEMBER 22, 2017

Our lead matching and routing solutions for B2B companies have incredible product-market fit. I have yet to engage with a prospect who disagrees with the idea that our products provide incredible value in addressing a significant pain. If you’ve ever been at a fast-growing startup, you can appreciate the challenge that we’re facing.

Ideal Customer Profiles 51

Ideal Customer Profiles Elasticity Lock-In Validation 51

LeanData

SEPTEMBER 22, 2017

Our lead matching and routing solutions for B2B companies have incredible product-market fit. I have yet to engage with a prospect who disagrees with the idea that our products provide incredible value in addressing a significant pain. If you’ve ever been at a fast-growing startup, you can appreciate the challenge that we’re facing.

Ideal Customer Profiles 40

Ideal Customer Profiles Elasticity Lock-In Validation 40

Online Marketing Institute

NOVEMBER 8, 2010

The spreadsheet they provide is not “locked”, so you can modify it at will. Start by subtracting “The Cost of Goods Sold” (you can get this from your friends in the accounting dept) from Sales Revenue, and then subtract any other incremental costs directly associated with the new sales, such as discounts. Add rows, subtract rows.

ROMI 40

ROMI Ad Building Marketing Automation Services Privacy Policies 40

Customer Experience Matrix

MARCH 25, 2009

If you look at the Web site of Act-On Software , you’ll see a typical set of demand generation features: email marketing, demand generation (equated with landing pages and forms), lead nurturing, Website visitor tracking, channel (partner) marketing, and lead scoring.

Act-On 120

Act-On Demand Generation Work Management Marketing Management 120

Customer Experience Matrix

MAY 20, 2009

Summary: basic demand generation features are close to a commodity. One of the most popular posts ever on this blog is Low Cost Systems for Demand Generation , which listed several options that started at under $500 per month. Basic demand generation is on the verge of becoming a commodity if it isn’t one already.

Digital Asset Management 120

Digital Asset Management Work Management Marketing Management Rules 120