Smashmouth Marketing

SEPTEMBER 29, 2009

Her presentation about using LinkedIn successfully to generate leads was popular with the audience. Of those, about 10,471 are fairly well-targeted into our niche of B2B marketing. That’s generated a good amount of traffic and leads. Here is the second in a series of Thought Leader Interviews for MarketingSherpa.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 30, 2009

Her presentation about using LinkedIn successfully to generate leads was popular with the audience. Of those, about 10,471 are fairly well-targeted into our niche of B2B marketing. That's generated a good amount of traffic and leads. Here is the second in a series of Thought Leader Interviews for MarketingSherpa.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Vidyard

AUGUST 17, 2016

You want more leads. Funny thing is, your leads want more video. But you get the gist: use video to get more leads. by 2018, video will account for more than 80% of all web traffic. In other words: use video to generate leads! People aren’t invested yet and they don’t know the value you’re offering them!

Lead Scoring 50

Lead Scoring Lead Ranking Video Marketing Generation 50

Metadata

APRIL 25, 2023

It’s hard to get much value out of Metadata if you’re not spending money on paid ads. Metadata is such a lethal demand generation tool because it’s designed to help you be more efficient with your ad spend. I wonder what your boss might say when you tell them that Metadata boasts a 95% accuracy rate when targeting job titles.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Automation Services Cost per Lead Lead Ranking 52

Inbox Insight

JANUARY 8, 2024

‍‍ Demand generation plays a crucial role in B2B marketing given its focus on creating awareness and interest in your brand’s products or services – with the ultimate goal of converting prospective customers into clients. Benefits : Can the tool help you achieve your specific demand generation goals?

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 52

Parse.ly

JANUARY 28, 2021

Between the four marketing leaders, they came up with a simple definition: content is value packaged and delivered to your audience of prospective buyers. . Consistent with our expectations, lead generation and engagement were top of mind. Focus areas for 2021? Telesign’s content strategy – hiring and aligning for success.

Webinar Metrics 52

Webinar Metrics Top of Funnel Enterprise Management Work Management 52

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . And, of those not exceeding their revenue goals, a whopping 74% did not know the number of visitors, leads, MQLs, or sales opportunities they needed to hit their targets. . .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Vidyard

FEBRUARY 4, 2014

Fortunately, you can use videos to solicit more information from potential customers when they are most engaged because videos make for great lead generation tools once they’re optimized. Ultimately a generic email gate like this isn’t great for video you might want to share securely with select customers or groups.

Top of Funnel 63

Top of Funnel Video Marketing Lead Scoring Lead Ranking 63

NetLine

FEBRUARY 22, 2019

Plus thematic ties to our Behind the Scenes presentation, “Seeing Lead Gen Through the Buyer’s Lens: Improve ROI with Content Strategy Driven by Buyer Behavior Insights?”). Always fighting against the crude reality of demands for ROI evidence, I advocated against skepticism to grow a content strategy.

Sales Management 45

Sales Management Intent Signal Top of Funnel Lead Gen 45

Inbox Insight

MARCH 27, 2018

Subscribe them to a list once they’re on your website. Hope they become a lead on your landing page. Creating a content marketing programme for generating inbound leads is certainly a valid tactic, but there are a few things to consider. This can dilute the quality of leads matching your ideal criteria. Pain point.

Top of Funnel 75

Top of Funnel Work Management B2B Marketing Marketing Management 75

SnapApp

JUNE 22, 2017

The days of boring lead-capture forms and irritating questions from sales reps are over. . With interactive content technology, lead scoring can be as fun as taking a personality quiz. With interactive content technology, lead scoring can be as fun as taking a personality quiz.

Lead Ranking 48

Lead Ranking Lead Scoring Lead Gen Sales Qualified Leads 48

Vidyard

DECEMBER 4, 2020

Trying to generate a lead, drive a sale, or get a new user? But it isn’t just an effective way to capture—and keep—your visitor’s attention. Video landing pages, also known as lead capture pages, static pages, destination pages, and post-click pages, are a specific way of using video on your website. Contents 1.

Landing Pages 65

Landing Pages Video Marketing Marketing Automation Services Work Management 65

Inbox Insight

JANUARY 5, 2023

What is demand generation? Demand generation is a B2B marketing strategy that leverages inbound methodology to drive interest and awareness in your product or service. 4 common misconceptions of demand generation. 4 common misconceptions of demand generation. Demand gen vs lead gen.

Demand Generation 52

Demand Generation Demand Generation Agencies Top of Funnel Demand 52

SnapApp

OCTOBER 3, 2017

Until recent years, the traditional selling process looked something like this: Marketing would hand leads off to the sales team. The sales team would attempt to close those leads. . On top of that, buyers are much more educated - 90% of the buying process is over before a salesperson talks to a lead. . Sales did their thing.

Sales Management 97

Sales Management Top of Funnel Lead Ranking Work Management 97

Vidyard

JULY 31, 2020

Trying to generate a lead, drive a sale, or get a new user? But it isn’t just an effective way to capture—and keep—your visitor’s attention. Websites that use video are up to 53x more likely to rank on the first page of Google search results ( Forrester ). Is it a B2B page aiming to capture contact info for a new lead?

Landing Pages 171

Landing Pages Video Marketing Enterprise Management Work Management 171

NetLine

JANUARY 15, 2020

These G2 recognitions mean marketing professionals continue to find value in NetLine’s offerings — something we’re exceedingly proud of. In the Lead Capture segment, NetLine recorded a satisfaction score of 96% in the “Ease of Doing Business” category for a second consecutive quarter. Our Customers — The Real MVPs.

Lead Scoring 40

Lead Scoring Lead Ranking Peer-to-peer Ideal Customer Profiles 40