Martech

MAY 2, 2024

Accounts, especially at larger companies, may have a number of different buying teams looking at different buying opportunities. Traditionally, salespeople had to rely on networking and intelligence gathering to painstakingly identify the members of a target account’s buying group.

Ideal Customer Profiles 119

Ideal Customer Profiles Buy Marketing Automation Services Work Management 119

DemandBase

MARCH 23, 2020

Maybe this will lead to a meeting to discuss how your products or services can help. Zero in on the accounts that matter—those in your target account list that are in-market for your solution. Make sure your account activities are coordinated across sales and marketing.

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

Engagio

DECEMBER 28, 2020

A few ideas for folks to try: tactile marketing automation coined by our friends PFL, physical direct mail accompanying video calls like that of Demandbase’s great launch party, and video challenges like we did here internally Marvel Marketers. (Tag me if you have done anything exceptional.) Pieter De Temmerman. Randy Frisch.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

DemandBase

SEPTEMBER 17, 2018

Here are five sessions Demandbase is participating in which you can bookmark on your Agenda Builder: Full-Funnel ABM: Aligning Across Your Tech Stack. When the three pieces are seamlessly integrated, their value surpasses their individual ROI. Speaker: Jessica Fewless, VP, ABM Strategy, Field & Channel Marketing, Demandbase.

Account Based Marketing 45

Account Based Marketing ABM DemandBase CMO 45

Directive Agency

FEBRUARY 22, 2019

Databases can come from private internal resources, which may contain contact information on existing leads and customers. Many top B2B data providers not only deliver contact information to build lists but also provide predictive analytics on target accounts. Internal Databases vs. External Databases.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Engagio

AUGUST 9, 2021

So when they do their research anonymously online on third-party websites, it’s hidden from Sales and from marketing automation scoring. By leveraging intent data, you can understand who is researching anonymously. Identify in-market accounts. Spikes in interest in a specific topic can identify when accounts are in-market.

Intent Data 127

Intent Data Ideal Customer Profiles Intent Work Management 127