B2B Marketing Directions
DECEMBER 13, 2020
In fact, the primary objective of the paper was to focus on the areas where existing methods of measuring marketing effectiveness are "running up against the boundaries of the possible." What Marketers Need The current state-of-the-art method for measuring long-term marketing impact is an enhanced version of marketing mix modeling.
Vision Edge Marketing
OCTOBER 11, 2018
You provide something – a service, a product, a solution – (referred to as the Product in the Marketing Mix) they need AND want. Even if you’re convince that you have the next best idea ever, it is a good idea to validate there is a need in the market. What we often refer to as Upstream Marketing.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
The ROI Guy
SEPTEMBER 3, 2010
Formally defined, Demand Generation is the use of targeted marketing programs to address four key objectives for B2B marketers: Building awareness of a company’s products and services; Establishing relevance to a prospective buyer/end user; Supporting validation for the purchase; and Mitigating customer concerns.
B2B Marketing Analytics
FEBRUARY 24, 2020
As the importance of marketing analytics continues to grow, the number of metrics that are available for marketing teams to track is growing exponentially as well. These 2 KPIs provide a foundation for marketing leaders to have impactful conversations with their sales counterparts.
B2B Marketing Analytics
JUNE 28, 2020
CEOs/finance/sales leaders are all in this exciting transition led by the forward-looking marketing leaders. Every company is unique in terms of what it offers, how it operates, how the go-to-market strategy is. When you can use your own company’s data for the most relevant insights, the generalizations are irrelevant.
B2B Marketing Analytics
JUNE 28, 2020
CEOs/finance/sales leaders are all in this exciting transition led by the forward-looking marketing leaders. Every company is unique in terms of what it offers, how it operates, how the go-to-market strategy is. When you can use your own company’s data for the most relevant insights, the generalizations are irrelevant.
B2B Marketing Analytics
JUNE 28, 2020
CEOs/finance/sales leaders are all in this exciting transition led by the forward-looking marketing leaders. Every company is unique in terms of what it offers, how it operates, how the go-to-market strategy is. When you can use your own company’s data for the most relevant insights, the generalizations are irrelevant.
Expert insights. Personalized for you.
98 
Let's personalize your content