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Executive Insights: Imperative Marketing Analytics for the Modern Marketer

Marketing Insider Group

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing.

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How to Scale Up Personalization to Streamline B2B Sales Cycle

Valasys

Marketers use personalization to streamline the B2B sales cycle & to scale up the Return on their Marketing Investment (ROMI). Read more on How B2B Brands can benefit from Programmatic Marketing. According to a report by Loyalty360.org

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Netline Launches Audience Explorer for Quantifying Content Consumption

Valasys

On 25th of June 2019, NetLine Corporation, known for operating the largest B2B content syndication & lead generation network & for its largest depository of insights related to content consumption, launched Audience Explorer. The Mechanics of Audience Explorer.

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Executive Insights: Imperative Marketing Analytics for the Modern Marketer

Televerde

Fred Isbell, Research Director at Dresner Advisory Services, High Technology Veteran, and former Senior Director at SAP Global Marketing. I worked with Deanna Ransom , Televerde’s Global Head of Marketing and Marketing Services and Chairperson of Diversity and Inclusion for many years in SAP North American Field Marketing.

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How to use Account-Based Marketing to Acquire High-Value Customers

Valasys

ABM targets people holding specific job designations at specific companies, who they believe will be the best to reach out for a particular product or service. Furthermore, it also helps them analyze how particular products or services fit into the needs of their target accounts. . Targeted campaigns are run to convert VIP prospects.

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B2B Lead Generation Blog: Closed-Loop Marketers More Likely to Reach ROMI Goals

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

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10 Benefits of Employing a Powerful Content Syndication Strategy

Valasys

Marketers can benefit from both free as well as paid content syndication. The following are the proven benefits of having a sound content syndication strategy: 1) Magnify the ROI from Demand Generation Campaigns : Paid content syndication networks benefit demand generation campaigns.