Liveintent

OCTOBER 8, 2021

Marketers were given just three months to prepare for Apple’s groundbreaking new Mail Privacy Protection feature. In a nutshell, Mail Privacy Protection will anonymize Apple Mail users’ information, leaving marketers in the dark about their audience’s email open times, locations, and device information.

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Privacy Protection Privacy Clickthrough Click Rate 71

Litmus

OCTOBER 14, 2021

Now that Apple’s Mail Privacy Protection (MPP) is out in the wild, has it impacted email marketing like we thought it would? Check out the webinar recording and read the Q&A below. How exactly are we able to identify which users are opting in to MPP? What should marketers be doing differently?

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Privacy Protection Privacy Webinar Metrics Opt-out 71

Litmus

JULY 16, 2021

Consumer privacy protection is a huge trend imparting marketing as a whole—and email marketing specifically in the coming months. With Apple Mail Privacy Protection rolling out in September, how we “do email” is changing. 6 tips to prepare for Mail Privacy Protection. See the poll on LinkedIn.

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Webinar Metrics Privacy Protection Analytics Privacy 102

DotDigital

NOVEMBER 5, 2021

At Dotdigital we immediately jumped into action and planned out how we can mitigate these changes for our customers. There were two key changes in the iOS 15 update, Mail Privacy Protection and Hide My Email. Mail Privacy Protection allows iOS 15 users to load email content privately, and not reveal their IP address.

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Privacy Protection Privacy Work Management Opt-out 52

Litmus

SEPTEMBER 30, 2022

For starters, Apple’s Mail Privacy Protection now impacts more than 53% of email market share , and inflates open rates for those who’ve opted in. On top of that, Paxton Nicholas, Deliverability Ops Team Lead, HubSpot says many people don’t realize that open rates can be inflated by bots. (For Your opt-out list.

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Webinar Metrics Email Marketing Deliverability Work Management 99

Litmus

JULY 20, 2021

Every email marketer knows the feeling of satisfaction when an email goes out: one part relief, one part anxiety. Check out our State of Email Analytics report to see how your email analytics stack up against your peers, learn where you have visibility gaps, and understand how to take your email performance tracking to the next level.

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Webinar Metrics Click Rate Deliverability Open Rate 135

Litmus

APRIL 4, 2024

To make email marketing work as a channel, you need to perform in three main areas: Deliverability, engagement, and value. A lot of people take open rate as the most important thing to look at, but it’s not the only metric you should care about,” says Paxton Nicholas, Deliverability Ops Team Lead from HubSpot.

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Email Marketing Deliverability Tips Work Management 94