article thumbnail

How to increase profitability by monetizing off-Amazon advertising

SmartBrief - Marketing

It used to be simple: Selling on Amazon meant you advertised on Amazon. To sell on your direct-to-consumer website, you advertised on the rest of the internet. The result of using off-Amazon channels is an advertising cost of sales ( ACoS) measured by cost per action (CPA), which can be lower than with Amazon Sponsored Product Ads.

Amazon 52
article thumbnail

The Google anti-trust trial: A deep dive into the details

Martech

Search engine competitors and claims of harm Microsoft says Google’s mobile search is a superior product (Sept. 28) CEO of Advertising and Web Services Mikhail Parakhin told the court that Microsoft’s mobile search is not as good as Google’s mobile search. T]hey use us as a bargaining chip against Google.”

Google 84
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Spammy Ads That Hijack Your Smartphone Are Now A Virtual Plague

readwrite

After a third time, I realized it was intentional—an advertisement deliberately sent me to the App Store to buy a mobile game. I never play mobile games, I’ve never downloaded Candy Crush, and I hate spammy advertisements. These types of advertisements are becoming increasingly popular.

article thumbnail

Spammy Ads That Hijack Your Smartphone Are Now A Virtual Plague

readwrite

After a third time, I realized it was intentional—an advertisement deliberately sent me to the App Store to buy a mobile game. I never play mobile games, I’ve never downloaded Candy Crush, and I hate spammy advertisements. These types of advertisements are becoming increasingly popular.

article thumbnail

Spammy Ads That Hijack Your Smartphone Are Now A Virtual Plague

readwrite

After a third time, I realized it was intentional—an advertisement deliberately sent me to the App Store to buy a mobile game. I never play mobile games, I’ve never downloaded Candy Crush, and I hate spammy advertisements. These types of advertisements are becoming increasingly popular.

article thumbnail

The Real Impact of Mobile-First Indexing & The Importance of Fraggles

Moz

Though many believe deep in their hearts that "Content is King," the reality is that Mobile-First Indexing enables a new kind of search result. For two years, Google honed and changed their messaging about Mobile-First Indexing, mostly de-emphasizing the risk that good, well-optimized, Responsive-Design sites would face.

SERP 50
article thumbnail

Mobile SEO: The Ultimate Guide for Improving Your Site for Mobile Search

seo.co

Introduction to Mobile SEO. + Why Mobile Friendly Isn’t Enough for a Great Mobile Experience. Differences Between Mobile & Desktop SEO. + You’re Losing Money if You’re Not Mobile Optimized. + Why Flash Mobile Sites are Bad for SEO. Biggest Myths in Mobile SEO. Table of Contents.

SEO 98