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How to increase profitability by monetizing off-Amazon advertising

SmartBrief - Marketing

It used to be simple: Selling on Amazon meant you advertised on Amazon. To sell on your direct-to-consumer website, you advertised on the rest of the internet. The result of using off-Amazon channels is an advertising cost of sales ( ACoS) measured by cost per action (CPA), which can be lower than with Amazon Sponsored Product Ads.

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Creating a Transactional Email Campaign? Check Out These 15 Excellent Examples

Hubspot

One thing you'll notice many of these examples have in common is an abundance of relevant deep links. These links take you to specific pages on a website rather than forcing you to navigate there yourself. They also are smart about how they link to the shipment tracking. Why's that important? Brilliant. 3) Southwest.

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7 Things to Know Before You Run an App Install Ad Campaign

Hubspot

The explosive growth in mobile usage -- specifically in app usage -- has created an ultra competitive marketplace. Indeed, advertising is a big part of today’s app marketing toolkit, with acquisition campaigns attracting bigger and bigger chunks of their ad budgets. A whopping 1.4 million apps are on both the App Store and Google Play.

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Mobile SEO: The Ultimate Guide for Improving Your Site for Mobile Search

seo.co

Introduction to Mobile SEO. + Why Mobile Friendly Isn’t Enough for a Great Mobile Experience. Differences Between Mobile & Desktop SEO. + You’re Losing Money if You’re Not Mobile Optimized. + Why Flash Mobile Sites are Bad for SEO. Biggest Myths in Mobile SEO. Table of Contents.

SEO 98
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The Small Business Guide to Advertising on Instagram

BenchmarkONE

What Is Instagram Advertising? Instagram advertising refers to paying the giant social media platform to post sponsored content on your behalf to increase brand awareness , engagement, sales, and even followership. Why Should Small Businesses Advertise on Instagram? Precise Audience Targeting. Collection.

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20-Minutes Growth Hacking Course for Beginners [Strategy+Examples]

Outgrow

Paid outdoor advertising - as they have high virality attached to them. Craigslist is an advertisement website with listings under multiple categories, houses for sale, jobs, gigs, etc. Deep Link Social Accounts. A deep link on the other hand will lead to an in-app video - making the entire process frictionless.

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