SmartBrief - Marketing

SEPTEMBER 18, 2023

It used to be simple: Selling on Amazon meant you advertised on Amazon. To sell on your direct-to-consumer website, you advertised on the rest of the internet. The result of using off-Amazon channels is an advertising cost of sales ( ACoS) measured by cost per action (CPA), which can be lower than with Amazon Sponsored Product Ads.

Amazon 52

Amazon Advertising Agencies Advertisements Advertising 52

Hubspot

AUGUST 31, 2015

The explosive growth in mobile usage -- specifically in app usage -- has created an ultra competitive marketplace. In such an environment, app marketers face a difficult challenge as they battle hundreds or even thousands of direct competitors for user attention. A whopping 1.4 million apps are on both the App Store and Google Play.

Multi-Touch Attribution 28

Multi-Touch Attribution Paid Search Agency Ads Campaigns 28

Outgrow

MARCH 18, 2021

From the time Sean Ellis coined the term growth hacking, interest in growth hacking as a marketing strategy has only seen an upward trend. According to him, traditional marketing was qualitative in nature. And so, one couldn’t see the impact of marketing efforts on the revenues. 6-Step Plan for Each Stage of the User Funnel.

Course 52

Course Paid Content Outgrow Examples 52