Did Somebody Ask About Data Quality?

DealSignal

Except for a short discussion on de-duplication of records, you would think that data was miraculously keyed into CRMs perfectly and wasn’t subject to decay. What’s more, vendors now offer automated batch and on-demand data enrichment , making it more efficient and faster to validate and enrich your enterprise platform records. A few years back, I attended a three-hour “vendor shoot out” between two CRM vendors hosted by an IT services firm.

5 Common Demand Generation Plan Problems to Avoid

Only B2B

You may have program objectives, buyer persona profiles as well as a content strategy but you have nothing to link them together. Imagine the number of hours that are wasted in just trying to manually standardize, validate, de-duplicate and upload the bad leads. Creating a successful demand generation plan is not easy. But then if it were, every B2B marketer would be driving full-funnel results remarkably.

5 Common Demand Generation Plan Problems to Avoid

Only B2B

You may have program objectives, buyer persona profiles as well as content strategy but you have nothing to link them together. Imagine the number of hours that is wasted for just trying to manually standardize, validate, de-duplicate and upload the bad leads. Creating a demand generation plan which is successful is not easy. But then again, if it were that easy, every marketer of a B2B company would be driving full-funnel results remarkably.