Did Somebody Ask About Data Quality?
MARCH 11, 2019
Except for a short discussion on de-duplication of records, you would think that data was miraculously keyed into CRMs perfectly and wasn’t subject to decay. What’s more, vendors now offer automated batch and on-demand data enrichment , making it more efficient and faster to validate and enrich your enterprise platform records. A few years back, I attended a three-hour “vendor shoot out” between two CRM vendors hosted by an IT services firm.