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6 thorny data problems that Vex B2B marketers, and how to solve them

Biznology

How do I match and de-duplicate customer records effectively? You can find more thorny data issues and solutions in our new white paper , available for free download. Consider enabling the data input group with a real-time interface with a database services provider to prompt the standard company name and address.

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Troubleshooting your B2B marketing data problems

Biznology

Problems range from duplicates, to key-entry errors, to missing data elements, and beyond. There are two ways to de-anonymize the website visit. This is why it’s a good idea to do periodic de-duplications by functional title to get a sense of new names that have popped up at the companies in your database.

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The Best Marketo Add-Ons for SMB

SmartBug Media

De-duplicate your leads. You should also have a clean content taxonomy so that the add-on can discover and compare content within categories (blogs, white papers, and so on) based on consistent URL naming conventions. If you haven’t already, start with that analysis. Involve both sales and marketing in the conversation.

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Optimizing your site information architecture (IA) for Panda

Biznology

No one goes looking for white papers. They will choose a white paper within that topic area if it suits the information task they are trying to accomplish. Sitemaps, de-indexing and redirecting. When I get wireframes from them organized in this way, I remind them that users do not look for content by content type.

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What Do You Need for Successful Nurturing?

ANNUITAS

Every time a person took a marketing action (download of a white paper, filled out a form, registered for an event), they were entered into the CRM system as a new lead. To make matters worse, the company’s solution to cleaning data was to have the sales team delete duplicate records, leaving just one.

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Complete On-Site Technical SEO Checklist

seo.co

For example, say you’re in the food industry and your competitor published a white paper on the health benefits of eating potatoes. You could publish a white paper on the benefits of eating quinoa. Ensure you don’t have duplicate site versions indexed in the search engines. This is called “mobile-first indexing.”.

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International SEO: How to Optimize Your Website to Capture a Global Audience

Single Grain

Hreflang tags are also helpful in avoiding the duplicate content issue because you explicitly indicate that there are alternative pages on your domain. Remember: If you do not translate the page content and still have separate URLs in your website targeting different countries, Google will count the pages as duplicates.

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