5 Pro Tips for Successful Marketing Automation Implementation

Televerde

So, you’ve decided to take part in the renaissance and implement marketing automation technology into your organization. As I’m sure you’ve heard, organizations all over the world are finding massive success automating and streamlining their marketing tasks and workflows.

#AskTeleverde – Retro in Redondo Beach

Televerde

As experts in all things sales and marketing, our clients look to us for guidance. Stumped by a sales or marketing situation? Dear Televerde, I’m well overdue when it comes to digital transformation, and I need some marketing technology advice.

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Why We Recommend “Unique” Lead Management

Capstone Insights

Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using ( Marketo , Eloqua , HubSpot , Act-on , Autopilot , etc.) Lead Management Marketing Automation

Why We Hate POI, Dislike Hybrid, and Recommend “Unique” Lead Management

Capstone Insights

In this post, we focus on why Marketing Converts recommends the “unique” model to the vast majority of clients. Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.) Also, the majority of marketing automation platforms take the approach that a person only exists once in the platform.

Why Marketing Converts Hates POI, Dislikes Hybrid, and Recommends The “Unique” Lead Management Approach

Capstone Insights

In this post, we focus on why Marketing Converts recommends the “unique” model to the vast majority of clients. Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.) Also, the majority of marketing automation platforms take the approach that a person only exists once in the platform.

Troubleshooting your B2B marketing data problems

Biznology

Business-to-business data continues to challenge marketers, who need to identify and communicate with customers and prospects, but who run into thorny issues every day. Problems range from duplicates, to key-entry errors, to missing data elements, and beyond.

5 Reasons Why Marketing and Sales Technology Just Won’t Work

ANNUITAS

  These technologies included a marketing automation platform and a CRM system.    Somewhere in the course of the conversation, one of the marketing folks in the room made the statement, “We have marketing automation, but it just doesn’t work.”     They went onto say that they had purchased the automation technology several years ago, but they only used it to send out survey links to customers. Markets by the Numbers.

Glossary of Lead Management Terms

LeanData

This strategic approach should go side-by-side with account based marketing to holistically allow the organization to succeed with account based selling. De-Duplication – The process of identifying, verifying, and merging duplicate records from a database or list.

Glossary of Lead Management Terms

LeanData

This strategic approach should go side-by-side with account based marketing to holistically allow the organization to succeed with account based selling. De-Duplication – The process of identifying, verifying, and merging duplicate records from a database or list.