LeanData

MAY 6, 2022

At the same time, though, a team member from Marketing approached and informed Liz they had received many leads from the same Caterpillar division and asked if it was okay to de-dupe and delete the new leads. . Had Liz and her team gotten lucky this time around, with this lead and this account?

De-duping 96

De-duping Marketing Automation Services Lead Ranking B2B 96

chiefmartech

DECEMBER 21, 2015

The lines between software vendors and service providers blurred a little — Merkle, Experian, Alliance Data come to mind — but not as much as I would have expected. (C+). 2016 is the year we hit “peak martech” in the marketing technology vendor landscape. ” (A). Martech is going mainstream.

Enterprise Management 160

Enterprise Management Work Management Marketing Management Marketing Budget 160

The Point

DECEMBER 16, 2011

When you purchase contacts (including email addresses) from any of these vendors, you’ll get of many of the same select criteria as you would through via list rental, with the distinct advantage that you own the data and can therefore (in theory) broadcast to those lists on an unlimited basis. Cost is around 65-70 cents per name.

De-duping 100

De-duping Buy InsideView Broadcasting 100

SalesIntel

AUGUST 13, 2021

Data cleansing: Data cleansing includes discovering inaccuracies in data, rectifying them, normalizing data, de-duping it, and keeping the data up to date. This alone has the potential to sway the purchasing decision in favor of the vendor. This is a major issue because 30% of data decays each year.

De-duping 52

De-duping Tools Work Management Marketing Management 52

ANNUITAS

OCTOBER 6, 2010

The only thing these kinds of communications do is tell me that the vendor has no clue who I am. Make sure you define a process for how data is compiled , segmented, and de-duped. If you’re like me, you receive all kinds of email, mail, etc. Even the best nurturing campaign cannot overcome bad data.

Lead Ranking 100

Lead Ranking De-duping Work Management Lead Qualification 100

Martech

SEPTEMBER 10, 2021

Data and Profile Management : Once you collect and ingest data from different sources, the next step takes it through basic management tasks such as cleansing, de-duping, normalizing and so forth. Once normalized you need processes to stitch data together into unified user profiles. Without this, how are you going to know that M.

Digital Asset Management 107

Digital Asset Management De-duping Enterprise Management Personalization 107

Zoominfo

APRIL 23, 2020

Look for tools that automatically sync, append, enrich, and de-dupe your data as new information becomes available and your database grows. Once you’ve identified the “who,” if you have good data, the rest of the processes falls in place: Who is this customer, and what do they need to hear from me, the vendor?

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189