Email Lists: Should You Rent or Buy?

The Point

When you purchase contacts (including email addresses) from any of these vendors, you’ll get of many of the same select criteria as you would through via list rental, with the distinct advantage that you own the data and can therefore (in theory) broadcast to those lists on an unlimited basis.

List 214

7 not-quite-predictions for marketing technology in 2016


The lines between software vendors and service providers blurred a little — Merkle, Experian, Alliance Data come to mind — but not as much as I would have expected. (C+). 2016 is the year we hit “peak martech” in the marketing technology vendor landscape.

How To Map Your Marketing Operations Competencies


Marketing operations enable marketing teams to run smoothly by creating data processes, managing data and data vendors, and doing analyses to enable marketing teams to operate smoothly.

Sales Intelligence: What to Expect When You’re Prospecting


Look for tools that automatically sync, append, enrich, and de-dupe your data as new information becomes available and your database grows. Business leaders understand that data is the critical heart of growth and expansion.

Explosive Growth in Marketing Tech: 7 Categories to Implement Now


In fact, when Scott Brinker from Chiefmartec went to create his new Marketing Technology Landscape Supergraphic, he realized that the number of vendors (1,876) that he looked at nearly doubled in size from last year’s graphic. Be sure to check out vendors like Kapost and Newscred.

#GEEKVERGENCE 101: Converge Your ‘Peeps Strategy’ with a Data Strategy that Delivers Accuracy

Sales Intelligence View

Which vendors do you need to avoid? Over 70% of best in class respondents cite marketing database management (cleansing, de-duping, etc.) It’s pretty cool that we’re on the same page as our clients when it comes to intentions while attending B2B events.

What Do You Need for Successful Nurturing?


The only thing these kinds of communications do is tell me that the vendor has no clue who I am. Make sure you define a process for how data is compiled , segmented, and de-duped. Lead nurturing is a hot topic right now. It seems that most of my recent conversations with prospects, customers and others in the B2B marketing industry are centered on lead nurturing.