de-dupe persona Document Related Topics 
Engagio
SEPTEMBER 9, 2020
The first step is documenting your ideal candidate and what is needed for the role. This skill set relates to how well they orchestrate your ABM program, including how they convert account information into insights that can be applied to target buyer personas. Ongoing management of data (de-duping, enriching, etc.).
Heinz Marketing
AUGUST 5, 2021
DemandBase offers great documentation in their resource center with trainings, certifications, and pre-packaged playbooks allowing you get proven ABM programs in-market quickly. Integrate data silos while de-duping and normalizing records so your sales and marketing teams have a single source of rich, accurate account data.
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markempa
JULY 22, 2012
What does it mean to “enrich data” and “merge/de-dupe”? It also makes it easy to identify duplicates and merge information – that is literally what is meant by the term “merge/de-dupe.”. ” What is a persona? Picture whom you’re talking to and that is, in essence, your persona. Do you see any patterns?
Engagio
OCTOBER 20, 2020
These accounts may not get completely customized marketing plays and content, but they should still get highly relevant touches based on their industry and persona. But for efficiencies, consider data management firms that serve as a ‘hub’ for contact data, meaning that the data management firm rolls-up and de-dupes multiple vendor files.
DemandBase
OCTOBER 20, 2020
These accounts may not get completely customized marketing plays and content, but they should still get highly relevant touches based on their industry and persona. First, you’ll want to start by carefully documenting your internal process for manual lead generation. Outsourcing.
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