The Point

FEBRUARY 4, 2011

Regardless of how good your inside sales team is, putting in place automated lead response via marketing automation ensures that every inbound lead receives a prompt, systematic, personalized response, and that none fall through the cracks. Increased sales productivity due to better identification of sales-ready leads.

Marketing Automation 100

Marketing Automation Automation Bandwidth Cost per Lead 100

Biznology

DECEMBER 7, 2015

Compared to the days when we had only compiled data from firms such as D&B and response lists from trade magazines, we now have many more sources and options. This has lead to 5 significant trends in B2B database marketing. But, in fact, there are also silos within silos. Why micro-segment?

Trends 80

Trends B2B SIC Telemarketing 80

Online Marketing Institute

JULY 31, 2009

The problem with outbound marketing is that it relies on interruption, and people are now using more and more tools to block these channels (like caller ID and email spam blocking software). In fact, 88% said Web sites were important in helping them decide what to buy. Well, people don't want or need these annoying interruptions anymore.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40