To Gate or Not to Gate, That Is the B-to-B Content Marketing Question
Biznology
MAY 30, 2012
There’s a spirited debate in B-to-B marketing about whether it’s best to give away information (aka “content,” like white papers and research reports) to all comers, versus requiring web visitors to provide some information in exchange for a content download. I like marketing campaigns that provide predictable results.
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