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5 B2B data trends

Biznology

Compared to the days when we had only compiled data from firms such as D&B and response lists from trade magazines, we now have many more sources and options. This has lead to 5 significant trends in B2B database marketing. So the first step is to determine what the basic questions are that need to be answered.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

These methods are becoming less and less effective - email open rates are falling, response rates are falling, connect rates on phone calls are declining, etc. VisitorTrack is the only product in the market which blends full profiles of the Companies Visiting (name, address, phone, SIC description.)