The Point

JUNE 11, 2010

Inside, you’ll discover the secrets to success and core lead management principles that can increase response rates, convert more leads to opportunities, and accelerate the ROI from marketing automation software. Download your copy of the white paper here. For more information on the summit and to register, click here.

Lead Nurturing 100

Lead Nurturing Paper Marketing Automation Services Tips 100

The Point

FEBRUARY 4, 2011

As a result, absent marketing automation and a well-designed lead management program, all but the hottest leads typically die a lonely death in the CRM database. Marketing automation helps accelerate the pace at which both cold and warm leads move along the sales cycle by providing information of value independent of sales follow-up.

Marketing Automation 100

Marketing Automation Automation Bandwidth Cost per Lead 100

Biznology

MARCH 6, 2015

In an effort to improve web-form response rates, we are asking for only a name and email address. The post Troubleshooting your B2B marketing data problems appeared first on Biznology. B2B Marketing B2B marketing Big Data data hygiene database marketing' Sign up for our emails here.

De-duplication 80

De-duplication B2B Marketing Work Management Marketing Management 80

Biznology

MAY 30, 2012

Myself, I grew up as a marketer in the world of measurable direct and database marketing. I like marketing campaigns that provide predictable results. Where I can stand up in court and show a history of my campaign response rates, conversion rates, and cost-per-lead numbers.

B to B 80

B to B RFP Sales Qualified Leads Lead Ranking 80

The Point

APRIL 30, 2012

Because the page is hosted in Marketo , a leading marketing automation platform, the person’s email address, first name, last name, title, and country are all pre-populated, making it easy for the individual to update or correct outdated profile information.

Marketing Management 100

Marketing Management Marketing Automation Services Data Hygiene Ideal Customer Profiles 100

Salesforce Marketing Cloud

MAY 2, 2022

Their marketing response rate? Almost six decades later, their style of centering data around human behavior is still exactly what marketers need — and that 80% response rate shows what’s possible when data is used the right way. A whopping 80%. What is a customer data platform?

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing AI 98

Biznology

AUGUST 3, 2020

When other techniques are too expensive or too problematic to justify, you may opt to measure only your lead-generation activities—those occurring before the hand-off to sales, such as response rate, conversion rate to qualified lead, cost per lead, campaign executed on time, on budget, and others.

Multi-Channel 197

Multi-Channel Multi-Touch Attribution Advertising Channels Sales Qualified Leads 197