Biznology

JANUARY 5, 2022

We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people. I appreciated that Marc, a classically trained direct marketer like myself, approached the project with a test-and-learn mindset.

Ideal Customer Profiles 104

Ideal Customer Profiles Consulting Profiling BtoB 104

Tony Zambito

OCTOBER 18, 2015

These combined perspective resulted in an emphasis on profiling the individual buyer. At the same time, we also saw the prominence of product management and product marketing rise in 1980’s and 1990’s. The jobs of product marketers were to market to customers the product lines of the organization. Or, did it?

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Buyer Personas Marketing Management 100

Smarte

AUGUST 14, 2018

The face of Database marketing is still continuing to evolve despite being around for nearly three decades. Many marketers are yet to implement Database Marketing, wait a minute, what is Database Marketing? Breaking up your contact lists into smaller segments is the first step in Database Marketing.

Ideal Customer Profiles 45

Ideal Customer Profiles Database Marketing Work Management Conversion 45

The Point

NOVEMBER 24, 2009

Without a registration form, you’ll be unable to implement progressive profiling – i.e. asking additional qualifying questions of prospects based on what you already know or predicated on past behavior. A click-through is not the same as someone submitting a registration form (even one that is pre-populated).

Landing Pages 100

Landing Pages Lead Scoring Lead Ranking Lead Nurturing 100

Customer Experience Matrix

MAY 15, 2011

Data processing performance profiles are well understood. Early examples of this are the classic CPG scanner data, pharmaceutical detailing data and financial services direct marketing data sets. Any data not conforming to the model is discarded or reduced. Data hygiene is easy to define and enforce.

Data Hygiene 120

Data Hygiene Stats Conference Work Management 120

PureB2B

MAY 30, 2022

Build buyer profiles, to understand and target them better. Having a good system for managing your leads will impact every other part of the B2B marketing process positively. Don’t just rely on one-direction marketing, such as websites or blog posts. Using Database Marketing to Drive B2B Lead Generation.

Work Management 62

Work Management Lead Generation Paid Content Sales Qualified Leads 62

Online Marketing Institute

JULY 31, 2009

Posted by Laura Ramos at 09:40 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us "Outbound" Marketing is the set of traditional direct marketing tactics including using targeted lists for telemarketing, direct mail and email marketing.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40