Customer Experience Matrix

FEBRUARY 2, 2010

Summary: Database marketing and digital marketing are more different than it seems. It’s self-evident that digital marketing (mostly on the Internet, but also mobile, in-game, and eventually interactive TV) is a major change from both traditional mass media and more recent database marketing (mail, email, telemarketing, CRM).

Database Marketing 120

Database Marketing Work Management Marketing Management Marketing Automation Services 120

Tony Zambito

OCTOBER 18, 2015

Segmentation has been a staple of business marketing and sales for several decades. The concept of breaking down a potential market or industry into smaller target segments is a standard technique taught in business schools and used by many organizations. by Evan Shuster. Or, did it?

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Buyer Personas Marketing Management 100

SalesIntel

APRIL 21, 2021

To ensure that marketers and sales professionals can identify and reach the right leads at the right time, data cleansing and data enrichment are the two most commonly used methods to have accurate contacts for outreach. This is something you can do with data from your CRM system or data purchased from a third-party vendor.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Top of Funnel 95

Biznology

JULY 2, 2015

Querying and performing “what-ifs” to stimulate marketing ideas and actions. Segmenting customers for differentiated treatment. Profiling customers to gain insight into their needs, also known as creating “personas.”. New product simulation and testing.

B2B 80

B2B Ideal Customer Profiles Differentiation Profiling 80

The Point

JUNE 1, 2010

B2B games are one of our fastest-growing segments. HS: What objectives do marketers typically have in mind when developing games for advertising purposes? Also, games are best viewed not as a standalone medium but rather as a complementary tactic to your other marketing efforts. Any other suggestions?

Advertising Agencies 100

Advertising Agencies Demand Generation Agencies B2B Marketing B2B 100

Hinge Marketing

MARCH 1, 2016

The following are just a sampling of the marketing technologies that we use every day: Customer relationship management (CRM) systems that manage and analyze interactions with clients and prospects throughout their engagement with a firm. Database marketing systems that personalize communications with prospects and clients.

Marketing Management 48

Marketing Management Service Budget Programs Thought Leadership 48

Convince & Convert

APRIL 28, 2010

Segment by Age The average age of Mass Influencers are between 32 and 38 years old (younger than the average online American, at 44). Segment by Income Possibly because they can afford to experience (and thus compare) more things, Mass Influencers average household income ranges from $89,000 to $98,000, higher than the U.S.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147