Directive Agency

FEBRUARY 22, 2019

As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. What is Database Marketing? External databases can be created or obtained from a variety of data providers.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

The Point

OCTOBER 26, 2010

As part of a team that works regularly with companies who are either actively considering marketing automation, or have just invested in the technology, we get a first-hand view into what drives people to take the leap. Here are a couple of other factors that often figure prominently: Desire for Marketing Efficiency.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Budget 100

The Point

MAY 6, 2010

Or even if the processes with which those leads are shepherded along the sales cycle are woefully inadequate, a company may not generate the volume of inquiries necessary in order for marketing automation to make a difference. What would you add to this list? And lastly, to be frank, it depends how bad you are.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Management Automation 100

The Point

FEBRUARY 4, 2011

Increased demand generation ROI due to improved conversion of leads to sales opportunities. Without marketing automation, most salespeople chase new, hot leads, ignore the rest, and then wait for the next marketing program to generate a fresh new batch of “ready to buy” prospects.

Marketing Automation 100

Marketing Automation Automation Bandwidth Cost per Lead 100

The Point

SEPTEMBER 6, 2011

All this presents real challenges for both demand generation and lead management. The company must direct end user inquiries promptly and efficiently to the sales channel, while responding to prospective partners and end users with a message tailored to iDirect’s specific experience in that company’s market.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

Smarte

MAY 24, 2023

When it comes to finding new business opportunities and leads, having access to a reliable and comprehensive database is essential. In addition to providing accurate data, a top sales database provider should also offer advanced filtering options and segmentation capabilities.

Zoominfo 52

Zoominfo Marketing Automation Services Demand Generation Marketing Management 52

SalesIntel

FEBRUARY 28, 2024

5 LinkedIn Sales Navigator enables sales teams to manage and integrate their LI target account lists into their CRM, as well as get notifications of new, relevant matches and activities done by those accounts. Main features: Using firmographic filter options, locate your company’s target audience and prospects.

Work Management 52

Work Management Marketing Management Ideal Customer Profiles Zoominfo 52