SmartBug Media

SEPTEMBER 4, 2023

As the digital age continues to unfold, the line between internal departments becomes blurrier—especially the boundary separating marketing and sales departments. As a result, businesses are forced to rethink their data structure to accommodate both teams.

Hubspot 75

Hubspot Data Hygiene Work Management Marketing Management 75

Zoominfo

OCTOBER 5, 2021

Market intelligence involves two primary data types: external and internal data. External data is readily available information collected through research. Some examples include: Press Releases And Mass Media: Read industry reports and news stories for information that might inform your business decision-making process.

Planning 130

Planning Work Management Marketing Management Data Hygiene 130

DealSignal

AUGUST 30, 2021

. #1 Create alignment across key departments Any effective account based marketing strategy starts with creating a framework that consists of sales and marketing alignment. But to truly rise to excellence, you’ll want to connect the dots across your organization — so, more than just sales and marketing.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing Strategy 52

Zoominfo

SEPTEMBER 5, 2018

Before you know it, you’ve gotten lost—and wasted time and money in the process. Market intelligence involves two primary data types– external data and internal data. External data is readily-available information a business can gather through research. Secure executive buy-in.

Planning 140

Planning Zoominfo Data Hygiene Multi-Channel 140

Zoominfo

MAY 13, 2019

Although B2B data certainly isn’t the most exciting sales topic– it happens to be one of the most important. After all, account and contact data is the fuel that enables your revenue engine to run smoothly. But, anyone in sales will tell you that finding and maintaining high-quality data is a full-time job.

Work Management 199

Work Management Marketing Management Sample Data Hygiene 199

DealSignal

JANUARY 25, 2023

Look no further than account-based marketing (ABM) tactics. ABM tactics are a highly targeted approach that allows you to engage with key decision makers at your target accounts and drive revenue. But to truly rise to excellence, you need to connect the dots across your entire organization, not just sales and marketing.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing & Strategy 52

Zoominfo

FEBRUARY 23, 2018

Anyone in sales or marketing will tell you that finding and maintaining high-quality data is a full-time job. Without it, your sales team wouldn’t be able to identify, target, and connect with their target prospects and companies. And, is there really any difference between the companies offering sales intelligence solutions?

Enterprise Management 100

Enterprise Management Work Management Marketing Management B2B Sales 100