DealSignal
MARCH 11, 2019
The consultants ran through a series of standard CRM processes including lead management, dashboards, record customization by the site admin, and Outlook integration. Yet, at no point did I hear a discussion of data quality, data hygiene, contact verification, field standardization, or company and contact enrichment.
DealSignal
MARCH 8, 2021
CRM data quality is a critical variable in ensuring a strong ROI for your investment in a CRM system. Judging by this lack of out-of-the-box support, you would think that data is expected to be miraculously keyed into CRMs perfectly without the possibility of decay.
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The Point
DECEMBER 15, 2020
.” Opens and clicks, for example, are very different metrics. Someone opening emails but not engaging with the content may be interested in your message but just not have a current need.
LeanData
NOVEMBER 2, 2022
Clue #4 — Leadership has been commenting that pipeline data seems inaccurate. You’ve got dirty data. . Why You Should Care About Data Hygiene. Data is the fuel for your organization’s decision-making. Dirty data will make your marketing team send the wrong leads to sales. Just sayin’.
DealSignal
DECEMBER 28, 2021
CRM data quality is a critical variable in ensuring a strong ROI for your investment in a CRM system. Standard processes in CRMs include lead management, dashboards, record customization, and Microsoft Outlook integrations. DealSignal offers dedicated HubSpot Lead Enrichment and Salesforce Lead Enrichment as well.
DealSignal
DECEMBER 28, 2021
CRM data quality is a critical variable in ensuring a strong ROI for your investment in a CRM system. Standard processes in CRMs include lead management, dashboards, record customization, and Microsoft Outlook integrations. DealSignal offers dedicated HubSpot Lead Enrichment and Salesforce Lead Enrichment as well.
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