4 Principles for Effective Lead Management
SEPTEMBER 16, 2019
Lead management is part of any business that has leads — that is, any business that requires consideration before making a purchase decision. There are many organizations that lack a cross-functional process that’s required in order to manage leads. In order to have a lead management process that works, you need these four components: Shared Vocabulary. Leads need to be qualified or disqualified within 2 weeks.