Only B2B

JULY 19, 2023

Unleashing the potential of personalization, it has emerged as a transformative strategy in database marketing, reshaping the customer-business relationship. It goes beyond basic customization and aims to create highly relevant and personalized experiences that resonate with customers on a deeper level.

Database Marketing 62

Database Marketing Personalization Planning Data Hygiene 62

The Point

APRIL 30, 2012

It prevents situations in which you may lose forever the ability to market to an individual because he/she happened to dislike one particular email. And it does so under the cloak of customer service, i.e. giving the subscriber the opportunity to choose the type of email communication most relevant to his/her interests.

Marketing Management 100

Marketing Management Marketing Automation Services Data Hygiene Ideal Customer Profiles 100

The Point

DECEMBER 15, 2020

Consider directing non-responsive leads to a subscription management page or subscriber preference center that provides options for how often they hear from your company, or allows them to identify specific areas of interest, empowering you to deliver more relevant content (and drive higher engagement.).

Lead Scoring 162

Lead Scoring Lead Ranking Leads Lead 162

The Point

OCTOBER 3, 2012

One of the surest ways to maintain good database hygiene is to provide contacts an incentive to update their own personal information. That incentive is good content. You can further encourage your “subscribers” to keep their information current by: • Using pre-populated landing pages.

InsideView 100

InsideView Zoominfo Content Landing Pages 100