Data Hygiene Database Marketing Relevance Segmentation 
Only B2B
JULY 19, 2023
Unleashing the potential of personalization, it has emerged as a transformative strategy in database marketing, reshaping the customer-business relationship. It goes beyond basic customization and aims to create highly relevant and personalized experiences that resonate with customers on a deeper level.
The Point
DECEMBER 15, 2020
. * At whatever interval you elect to define a lead as “non-responsive,” put in place a multi-step, triggered lead nurture campaign (sometimes referred to as a “Wake the Dead” program), one that is purpose-built for non-responders and tailored to specific audience segments.
The Point
OCTOBER 3, 2012
One of the surest ways to maintain good database hygiene is to provide contacts an incentive to update their own personal information. That incentive is good content. You can further encourage your “subscribers” to keep their information current by: • Using pre-populated landing pages.
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