The Point

DECEMBER 15, 2020

Consider directing non-responsive leads to a subscription management page or subscriber preference center that provides options for how often they hear from your company, or allows them to identify specific areas of interest, empowering you to deliver more relevant content (and drive higher engagement.).

Lead Ranking 162

Lead Ranking Lead Scoring Leads Lead 162

The Point

APRIL 30, 2012

It prevents situations in which you may lose forever the ability to market to an individual because he/she happened to dislike one particular email. And it does so under the cloak of customer service, i.e. giving the subscriber the opportunity to choose the type of email communication most relevant to his/her interests.

Marketing Management 100

Marketing Management Marketing Automation Services Data Hygiene Ideal Customer Profiles 100

The Point

OCTOBER 3, 2012

One of the surest ways to maintain good database hygiene is to provide contacts an incentive to update their own personal information. On a regular (say, annual) basis, use subscription management techniques to encourage contacts to identify their interests. That incentive is good content.

InsideView 100

InsideView Zoominfo Content Landing Pages 100