Data Hygiene, Database Marketing and Paper

Beware of dubious data providers: a 9-point checklist

Biznology

FEBRUARY 28, 2014

But when I ask a few questions—like where their data comes from—answers come back like “A variety of sources” or “Sorry, that’s our intellectual property.” So, to get to the point, here is my list of yes/no questions, which can be examined fairly easily, without any direct contact with the vendor. Do they have a website you can visit?

B to B

B to B Data Hygiene Marketing Management B2B Sales

6 thorny data problems that Vex B2B marketers, and how to solve them

Biznology

JANUARY 30, 2015

Some approaches to consider: Establish—and enforce—data governing rules to improve data entry, which will keep your matching problems under some semblance of control. Find a solid software vendor with a tool specifically designed to parse, cleanse, and otherwise do the matching for you. Create a custom matching algorithm.

De-duplication

De-duplication Work Management Marketing Management Marketing Attribution

B2B Marketing Zone

Beware of dubious data providers: a 9-point checklist

6 thorny data problems that Vex B2B marketers, and how to solve them

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