The Point

APRIL 30, 2012

It prevents situations in which you may lose forever the ability to market to an individual because he/she happened to dislike one particular email. And it does so under the cloak of customer service, i.e. giving the subscriber the opportunity to choose the type of email communication most relevant to his/her interests.

Marketing Management 100

Marketing Management Marketing Automation Services Data Hygiene Ideal Customer Profiles 100

Biznology

MARCH 6, 2015

This can be done by hand, using Google Analytics, or more easily by using any number of services that enable IP address look-up. Marketing automation systems are increasingly baking this option into their tools. Categories like marketing manager and financial analyst don’t seem to work anymore.

De-duplication 80

De-duplication B2B Marketing Work Management Marketing Management 80

Biznology

JUNE 29, 2017

Use data appending to gather more information about the customer. Your database marketing partner can add data points to your customer record that will suggest effective reactivation strategies. Demographic, lifestyle, and attitudinal data are especially revealing. Special service levels. Use proven offers.

Tips 196

Tips Budget Programs Data Hygiene Intent Signal 196

The Point

OCTOBER 3, 2012

Most commonly, companies looking to clean up CRM data turn to database providers like ZoomInfo, Data.com , and InsideView to append and replace outdated contact information. And whereas these services have value, no one provider has 100% coverage (meaning some contact data will go stale, regardless).

InsideView 100

InsideView Zoominfo Content Landing Pages 100