Convert

NOVEMBER 19, 2020

Visualize how your audience navigates your site using Contentsquare’s ‘customer journey analysis’ module. Combine Customer Journey Analysis with A/B Testing. Together with A/B and multivariate tests, Customer Journey Analysis is the new kid on the conversion rate optimization (CRO) block.

Multivariate analysis 98

Multivariate analysis Merchandising Enterprise Management Touchpoints 98

Circle Studio

NOVEMBER 24, 2020

This means that to do virtual events well, investment levels will need to be near in-person levels to pull it off. Driven by other trends such as personalization, account-based marketing (see #4), retention marketing and the like, marketing automation and email marketing will become even more dominant in B2B marketing strategies.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

Parse.ly

SEPTEMBER 26, 2022

A/B and multivariate testing tools. You can use polls, surveys, and live feedback chat to query people on your website. A/B and multivariate testing tools. In fact, you can also set up personalized elements to deploy for users based on rules, profiles/segmentation, and behavioral targeting. Content analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Parse.ly

APRIL 6, 2020

A/B and multivariate testing tools. You can use polls, surveys, and live feedback chat to query people on your website. A/B and multivariate testing tools. In fact, you can also set up personalized elements to deploy for users based on rules, profiles/segmentation, and behavioral targeting. Content analytics tools.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

Convert

MAY 23, 2023

Whether you’re a startup or a several-decades-old behemoth, the ability to test and optimize every part of your business—from the first line of code to the last touchpoint of sales—is crucial to winning. Examples are: A/B/n testing Multivariate testing Usability testing Functionality testing Security testing Database testing, etc.

Multivariate analysis 52

Multivariate analysis Enterprise Management Work Management Marketing Management 52

TrustRadius Marketing

SEPTEMBER 20, 2022

Personalized messaging can be sent via mobile, web, or social media. You can also personalize the self-service portal to help customers find answers. High-speed messaging of encoded content can be executed across multiple touchpoints. The Segment tool is all about personalization based on customer profiles and real-time data.

Enterprise Management 98

Enterprise Management Work Management Marketing Automation Services Marketing Management 98

Convert

JANUARY 17, 2022

And it looks beyond immediate metrics around the sale: It’s looking at the whole customer journey and all those touchpoints. Such as doing many surveys and asking customers random questions. Is it going to be concurrent A/B testing, split testing, or multivariate testing on separate pages across the funnel? Plug the data gaps.

Top of Funnel 52

Top of Funnel Lead Ranking Multivariate analysis Marketing Funnels 52