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How Organic Search Rankings Can Help You Save Money on Paid Search Marketing

Marketing Insider Group

Here’s everything you need to know about organic search rankings so your company can start ranking content and increasing traffic. When it comes to generating traffic, you have two main options: paid search and organic search marketing. What’s the Difference? The main difference between paid and organic search is cost.

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How Long Does It Take for Content Marketing to Work?

Marketing Insider Group

To know “if content marketing is working for you,” you first need to define what success looks like for your business. Are your efforts successful once you meet a benchmark for traffic or leads? If your content marketing efforts achieve the goals you set, your brand will be successful. Number of shares on Facebook or LinkedIn?

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How to Use Content to Boost Your SEO Strategy

Marketing Insider Group

If your website is outdated and difficult to navigate, of course a redesign can boost your rankings and traffic. Just releasing a blast of random blog posts or press releases isn’t likely to give you impressive SERP gains. Relevance, a growth marketing agency, recommends creating an SEO strategy based on research and intent.

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8 Signs You Need an Agency’s Digital Marketing Services

Marketing Insider Group

Hiring a digital marketing service will give you a fresh new perspective from professionals who have the experience and expertise to help you understand why your content isn’t performing. Once that’s figured out, they can help you develop a customized strategy that will work for your specific brand. You’re not hitting larger goals.

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How to Develop a Content Strategy (with Examples)

Marketing Insider Group

In today’s crowded and increasingly digital marketing landscape, you need a strong content strategy in order to reach your audience. It helps the right customers find you at the right time and provides the best possible user experience once they’re on your website. Any company can publish content with fairly minimal effort.

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How to Identify the Right Digital Marketing Channels for Your Business

Marketing Insider Group

Drive traffic to your website? It takes you longer to write and publish the blog post, and you don’t get much traffic from it the first week. By giving consumers exactly what they’re looking for – addressing their pain points and challenges – you’ll gain authority, increase traffic to your website, and generate quality leads.

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How to Improve Your Content Marketing Results

Marketing Insider Group

The proof is in the numbers: 91% of B2B marketers and 86% of B2C marketers use content marketing. 78% of CMOs consider custom content the future of marketing, and 90% of consumers find customized content helpful. What Content Marketing Results Do You Want? So will your target audience.