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Customer Engagement Software and Strategies for Enterprises

TrustRadius Marketing

The tools we cover are: Adobe Experience Manager Braze Iterable Salesforce Salesforce Experience Cloud Salesforce Service Cloud SAP Service Cloud. In our post on Customer Engagement Software for Small Businesses , we went over the main benefits you can expect from these platforms. Cross-Channel Customer Experience.

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What's on CIO's Minds: Data, Governance and of Course AI

What Works - What Doesn't

At this year’s event the central role of data, the specter of increased rules and regulations and of course everything AI were top of mind. Among the highlights: Governance and management of fast-changing technology. Whether and how to control the fast-growing abilities of generative AI was another hot topic.

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Metaverse dangers: How to protect brands from the dark side

Sprout Social

There isn’t much regulation at the moment, which has led to inconsistent expectations and user experiences, especially surrounding security and privacy best practices. According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse.

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The latest in AI-powered marketing technology releases

Martech

Artificial intelligence (AI) is sprouting everywhere in marketing technology. As a result, more and more AI-powered solutions are being announced every day. Here is a roundup of actual AI-powered martech products, platforms and features announced this week.

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17 Best Social Media Management Tools To Win in 2024

Optinmonster

Do you want to know which are the best social media management tools? With the growing social media landscape, managing various social media platforms efficiently has become necessary for big and small businesses. Why Social Media Management Tools Are Important?

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Best B2B Marketing Agencies: Top 10 Choices for 2023

Single Grain

‘re alLooking to boost your B2B marketing game in 2023? Generating high-quality leads is crucial, but can be a real challenge. That’s where B2B marketing agencies come in. These agencies take care of all your B2B company’s marketing needs (plus all the challenges!), Why Choose Single Grain?

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Content marketing for enterprises: Q&A with Percolate CEO Randy Wootton and VP of Marketing Greg Roth

ClickZ

Percolate’s content marketing platform is used by enterprise companies including Microsoft, Bosch, United Airlines, and BP. Percolate’s technology falls somewhere between a “content marketing platform” and a “marketing resource management tool.” What makes Percolate unique and what is next for the company?