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What Marketers Should Know About Personality-driven Marketing

xiQ

Inspired by the Harvard Business Review article “What Marketers Should Know About Personality-Based Marketing” published May 02, 2018. Sellers and marketers are now adopting a personalized approach to B2B sales based on behavioral science. Understanding the Importance of Personality-driven Marketing for Next Generation B2B Sales.

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10 Social Media Challenges Your Business Must Overcome

Sprout Social

Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. In fact, social media’s influence runs deeper than customer engagement. With stats like those, it’s obvious that your business should be active on social media.

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An Introduction to Social Media for Business

Sprout Social

Many small- and medium-sized companies see growth in brand awareness, site traffic, shares and customer engagement when there’s a plan in place. Social media allows smaller companies to compete against some of the larger businesses to reach more customers. Get to Know Your Customers With Social Media.

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B2B SEO: How to Rank Your Business Website Higher in Search

Single Grain

B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. In this way, you get high-quality inbound marketing leads, which in turn bring in more sales and higher revenue. . What is B2B search engine optimization? 70% of B2B search queries are made on smartphones.

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How to put together a top-tier SaaS marketing strategy

Sprout Social

Customers are cycling through SaaS products like crazy. This signals a massive window of opportunity for SaaS companies looking to stake their claim. SaaS marketing is all about long-term customers. In short, SaaS companies are looking to acquire and retain customers for the long haul – years at a time. Translation?

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2018 Content Marketing Toolkit: Tips, Templates, and Checklists

Content Marketing Institute

Your measurement : The “how much” – how you will gauge your content’s performance, evaluate its business impact, and identify opportunities for improvement. The DIY tool: This checklist is part of the article How to Win Your Battle for Content Marketing Buy-in [50+ Stats]. Bring in more sales leads?

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Best Metaverse Marketing Agency: Top 10 Choices for 2022

Single Grain

This article lists the top metaverse advertising agencies that will help you offer a customer-centric metaverse experience to maximize your profits. Metaverse Marketing Stats. Therefore, businesses would be able to upgrade the virtual experiences of their customers while reaching them in new and creative ways. Case Studies.