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Pay-Per-Click (PPC) Advertising Part 2 – Before You Begin: Measurement, Tracking and Setting Up Your Account

Go Beyond SEO

Although PPC has been a very successful and profitable means of online marketing for a wide range of industries and business sizes, it can also be very costly and have zero results. Prior to beginning your first PPC campaign, here are a few things to help with your preparation: PPC Campaign Goals.

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Pay-Per-Click (PPC) Advertising Part 2 – Before You Begin: Measurement, Tracking and Setting Up Your Account

Go Beyond SEO

Although PPC has been a very successful and profitable means of online marketing for a wide range of industries and business sizes, it can also be very costly and have zero results. Prior to beginning your first PPC campaign, here are a few things to help with your preparation: PPC Campaign Goals.

PPC 68
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Pay-Per-Click (PPC) Advertising Part 2 – Before You Begin: Measurement, Tracking and Setting Up Your Account

Go Beyond SEO

Although PPC has been a very successful and profitable means of online marketing for a wide range of industries and business sizes, it can also be very costly and have zero results. Prior to beginning your first PPC campaign, here are a few things to help with your preparation: PPC Campaign Goals.

PPC 60
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AdWords Device Bidding Update: 4 Questions to Ask Before Optimizing

KoMarketing Associates

In August, Google started rolling out a new and exciting update that the PPC world has been waiting for a long time. Like previously mentioned, the biggest change for this update is that advertisers now have the ability to adjust the bid, or completely opt out of, tablet bidding. These devices include desktop, mobile, and tablet.

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Demystifying PPC Pricing Packages: Optimizing Ad Campaigns

Single Grain

Pay-per-click (PPC) advertising provides a powerful opportunity to ensure your brand is placed in front of the right audience, helping you boost brand awareness and increase sales. However, determining the right PPC pricing packages for this powerful marketing tool can be a daunting task. Work With Us Why U se PPC A dvertising?

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How to Analyze Your Email Campaign Performance and Optimize It

Single Grain

So how do measure your email marketing performance? The answer lies in the email marketing metrics. However, marketers must remember that an email is considered “opened” only if the subscriber receives the images included therein. Best Lead Generation Tactics for Content, Email & Social Media Marketing. 1) Open Rate.

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Why the Blog Post Is the New Ad Unit

Hubspot

The point is, the resurgence of content -- and the abject failure of most other forms of online marketing -- brought about renewed interest in blogging and the development of content as a form of advertising and marketing. And that is why the blog post is the new online ad unit. The Blog Post as the New Ad Unit.