55 AdWords Ad Copy Tests Every B2B Marketer Should Try
KoMarketing Associates
JUNE 21, 2018
This why you almost certainly use CRM software or some 3 rd party tool to track and evaluate leads. When you assess how ads have performed, measure them like this: CTR. That’s going to get you a really low CTR, but it will have you optimizing your ads for what actually matters… which is not how many clicks you can get.
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