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SMX Advanced Day 1 – Google + Bing Keynotes, Conversion Optimization, Audience Targeting and Social + PPC

QuanticMind

Here’s our list of the quick hits: Day 1 Keynote – Welcome & SEM Keynote Conversation: Google & SEM. The upside of this method is to mitigate the impossible task that large-scale advertisers have of managing literally millions of keywords – a job too big for a few human beings to handle. Featuring: @jdischler.

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SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display

QuanticMind

O2O: “Offline Attribution in SEM: Getting From Good To Great” by Aaron Levy. A recent case study showed one merchant recorded +71% clickthrough rate (CTR), +76% conversion rate (CVR) and +22% return on ad spend (ROAS). Note: Keyword-level bidding is not available in Shopping.)

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Some examples of black hat SEO techniques include keyword stuffing, invisible text, doorway pages, and adding unrelated keywords to the page content or page swapping. Cornerstone content A single page in your website’s structure that is the main foundation for a targeted keyword. See White Hat SEO.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Some examples of black hat SEO techniques include keyword stuffing, invisible text, doorway pages, and adding unrelated keywords to the page content or page swapping. Cornerstone content A single page in your website’s structure that is the main foundation for a targeted keyword. See White Hat SEO.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

40% of Facebook users said their motivation for liking a brand there was “to receive discounts and promotions,&# 36% said it was to get a freebie (sample, coupon, trial etc.), B2B Marketing: Red-Headed Step-Child of SEM World? and 30% said it was to get updates on upcoming sales. in the latter half of 2010. by aimClear.

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SMX East 2016 Day 3 – Mobile PPC, Retargeting & Remarketing, Conversion Rates & Metrics

QuanticMind

Granular location segmentation can often provide performance lifts in search engine marketing (SEM). Since a higher CTR means a higher Google Quality Score, and Quality Score is inversely proportional to cost-per-click (CPC), these higher CTRS also mean a lower CPC. RLSA has an additional unique characteristic.