Webbiquity

OCTOBER 29, 2019

Email marketing software can provide in-depth analytics through metrics such as open rate, CTR, forwarded messages, and engagement level. The most significant difference between systems is the packaging: integrated within a CRM system versus a stand-alone app. Image credit: rawpixel from Pixabay. Better metrics. Segmenting your list.

Marketing Automation Services 190

Marketing Automation Services Marketing Management Budget Programs Marketing AI 190

Vidyard

MARCH 23, 2021

You’ve even integrated your video platform with your customer relationship management (CRM) and marketing automation platforms to track views on the lead and account level. Total Video Click-Through Rate (CTR) 3.4 Link Click-Through Rate (Link CTR) 4. That’s all terrific. Get the Report Contents 1. Overall View Count 3.2

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Unbounce

JULY 6, 2020

Know Your Goal Create a Compelling Reward Pick the Right Form Fields Consider Your Traffic Sources Craft a Message-Match Headline Use Social Proof Keep Your Copy Short and Clear Write an Actionable Call to Action Apply Conversion-Centered Design Principles Optimize Your Form Create an Incredible Post-Conversion Experience.

Lead Capture 145

Lead Capture Paid Content Lead Scoring Lead Ranking 145

Litmus

FEBRUARY 17, 2021

Preview your email in popular email clients and devices; validate that links, images, and tracking work; and protect your brand reputation every time. Breaks down performance. You don’t have to dig through tons of data to find how well your emails are resonating with your audience. Why automated email testing is a must. Learn how ?.

Automation 88

Automation Marketing Automation Services Work Management Budget Programs 88

SnapApp

APRIL 4, 2018

MQLs require more education and follow-up to be converted to an SQL. . Changes to CTAs, design, social proof, forms often have a conversion rate impact. They have shown enough interest to be labeled as “qualified”, but haven’t shown strong enough buying intent to be labeled an SQL. Common tool used: Marketo. . #3: 7: Closed/won. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. To paraphrase Tina Turner , we don’t need another acronym. We have many good tools at our disposal right now we could be putting to use. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable.

Social Media 124

Social Media Work Management Marketing Management Media 124

Hubspot

SEPTEMBER 17, 2018

Educational or How-To Videos. In addition, a Facebook executive recently predicted that the platform will be all video in less than five years. Why is this important? Well, if you aren’t creating video, you’re likely falling behind. But, don’t fret. Video as a strategy is quite the opposite. Video as a strategy is the future. Animated Videos.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101