Moz

FEBRUARY 4, 2020

First, a product announcement. In the past, we treated Featured Snippets as stand-alone SERP features — they were identified in our "SERP Features" report but were not treated as organic due to the second listing. Here's a partial screenshot of our "SERP Features" report from one of my own experiments.

Positioning 72

Positioning De-duplication CTR SERP 72

Conductor

FEBRUARY 18, 2020

Once again, it looks like Google is working hard to de-value questionably sourced information or user experiences built around clickbait in favor of information with a reliable and unimpeachable pedigree. Consequently, some folks are seeing significant declines in CTR. It’s not all doom and gloom, however. <cough, cough, AMAZON.

De-duplication 71

De-duplication CTR SERP Comparison 71

Single Grain

JUNE 28, 2019

Product descriptions. Say you’re split testing your product descriptions. Group A sees your standard page with a 150-word product description; Group B is redirected to a duplicate of the page with a 400-word product description. URL structures. Calls to action (button shapes, colors and text). Sales copy.

SEO 104

SEO CTR Lead Scoring Lead Ranking 104

Content Standard

JUNE 25, 2023

Second, the implications of generative AI being embedded in search engine algorithms and Search Engine Results Pages (SERPs). The sheer volume of online content being generated with AI will raise the bar for what it takes to make it onto SERPs. Broad use of AI increases the risks of generating duplicate content. The lesson here?

SERP 69

SERP SEO Generation Long Tail Marketing 69

seo.co

OCTOBER 4, 2020

And everybody clicks on one of the first entries in the search engine results pages (SERPs) they find. On a more common level, if your hosting is unreliable, site outages could disrupt your site’s appearance in SERPs. Everybody does. Wouldn’t it be nice if your site was at the top of that list?

Lead Scoring 111

Lead Scoring Lead Ranking SEO Google 111