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Exciting new tools for B2B prospecting

Biznology

Companies such as InsideView and Leadspace are developing solutions in this area. Another dynamic data sourcing supplier with a new approach is Lattice, which also analyzes current customer data to build predictive models for prospecting, cross-sell and churn prevention.

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The CMO Six-Pack: How to Pump Up Your Pipeline

Adobe Experience Cloud Blog

A marketing automation platform is the key technology behind marketing practices like lead generation, segmentation, lead nurturing and scoring, relationship marketing, cross-sell and upsell, retention, and marketing metrics. Example Solutions: InsideView , FirstRain , DiscoverOrg. Did You Know? Did You Know?

CMO 48
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The buzz around account-based marketing at MarTech

chiefmartech

Beyond finding the right accounts to sell into, ABM involves targeting the right stakeholders and influencers (more than one person) at those accounts with personalized content. Some intelligence vendors, like ZoomInfo and InsideView , position themselves as prerequisites for account targeting that connect marketing and sales teams.

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How To Use Sales Intelligence Technology to Increase Sales Pipeline

Engagio

Expanding existing customer relationships by cross-selling additional products. Powered by InsideView, the Demandbase Sales Intelligence Cloud does all of the searching and scouring for you, gathering and validating company and contact data, news, and social insights from thousands of trusted sources. Enter sales intelligence.

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What B2B Marketing Tactics are working right now during COVID-19?

Engagio

Virtual events, direct mail, cross-channel digital, the telephone – they are all still alive, working and productive from what we’ve seen in the field the past couple weeks. Many marketing organizations have doubled down on customer retention, up-sell and cross-sell strategies, often leveraging incoming intent data signals.

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The Best Kept Secret to Supercharge Your SDR Tech Stack

LeanData

According to The Bridge Group’s study and the infographic below, several tools have crossed the chasm, having fully transitioned from being new, exploratory products to being well-known and widely adopted. . The Bridge Group has been running this report since 2007 and this is the first year they have included this category. .

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What B2B Marketing Tactics are working right now during COVID-19?

Engagio

Virtual events, direct mail, cross-channel digital, the telephone – they are all still alive, working and productive from what we’ve seen in the field the past couple weeks. Many marketing organizations have doubled down on customer retention, up-sell and cross-sell strategies, often leveraging incoming intent data signals.