Adobe Experience Cloud Blog

JANUARY 28, 2014

Author: Brian Kelly It’s no longer enough for a CMO to create “clever taglines” or choose “color palettes” – in 2014, the CMO must be a master of technology. Today’s CMOs are held accountable for revenue generation, which requires a more systematic approach to market engagement, and a deeper understanding of technology.

CMO 48

CMO InsideView Lead Ranking Top of Funnel 48

Biznology

DECEMBER 31, 2014

Companies such as InsideView and Leadspace are developing solutions in this area. Another dynamic data sourcing supplier with a new approach is Lattice, which also analyzes current customer data to build predictive models for prospecting, cross-sell and churn prevention.

Marketing Automation Services 80

Marketing Automation Services Lead Ranking Tools B to B 80

chiefmartech

APRIL 11, 2016

Beyond finding the right accounts to sell into, ABM involves targeting the right stakeholders and influencers (more than one person) at those accounts with personalized content. Jon Miller , founder and CEO of Engagio and former CMO of Marketo, is one of the foremost thought leaders in ABM best practices today.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles Buzz Enterprise Management 40

Engagio

APRIL 20, 2020

Virtual events, direct mail, cross-channel digital, the telephone – they are all still alive, working and productive from what we’ve seen in the field the past couple weeks. Many marketing organizations have doubled down on customer retention, up-sell and cross-sell strategies, often leveraging incoming intent data signals.

Work Management 131

Work Management Tactics Account Based Marketing Marketing Management 131

Engagio

APRIL 20, 2020

Virtual events, direct mail, cross-channel digital, the telephone – they are all still alive, working and productive from what we’ve seen in the field the past couple weeks. Many marketing organizations have doubled down on customer retention, up-sell and cross-sell strategies, often leveraging incoming intent data signals.

Work Management 87

Work Management Tactics Account Based Marketing Marketing Management 87

Engagio

JANUARY 9, 2017

Invest in digital and social selling training to upskill your teams!” The former is just good old fashioned selling, while the later is optimize your sales and marketing resources – time, headcount and budget – by focusing them on the accounts most likely to drive big revenue. Top-rated Podcaster, Best-Selling Author.

Account Based Marketing 88

Account Based Marketing ABM Lead Ranking Top of Funnel 88