Biznology

DECEMBER 31, 2014

Companies such as InsideView and Leadspace are developing solutions in this area. Another dynamic data sourcing supplier with a new approach is Lattice, which also analyzes current customer data to build predictive models for prospecting, cross-sell and churn prevention.

Marketing Automation Services 80

Marketing Automation Services Lead Ranking Tools B to B 80

chiefmartech

APRIL 11, 2016

The criteria for inclusion on the target list is a set of characteristics (firmographic, technographic, and sometimes intent or engagement-based details) called an ideal customer profile (ICP). Leadspace incorporates not only contact data but also intent data, at both levels. Target Account Data & Predictive Account Scoring.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles Buzz Enterprise Management 40

Engagio

AUGUST 11, 2021

Tracking intent behaviors on competitor websites to identify in-market accounts. Expanding existing customer relationships by cross-selling additional products. Now imagine that you could push further, bringing in intent and behavioral data to really get things kicking. Navigating across accounts and people. Absolutely.

Top of Funnel 87

Top of Funnel DemandBase Ideal Customer Profiles InsideView 87

Engagio

APRIL 20, 2020

First, consider focusing ABM programs on accounts that are currently showing signs of being in-market, either via anonymous first-party web engagement or third-party intent data. Account engagement systems, intent data, sales engagement tools and more. CMO, InsideView, Author. Practice Vice President, Gartner. Matt Heinz.

Work Management 131

Work Management Tactics Account Based Marketing Marketing Management 131

Engagio

APRIL 20, 2020

First, consider focusing ABM programs on accounts that are currently showing signs of being in-market, either via anonymous first-party web engagement or third-party intent data. Account engagement systems, intent data, sales engagement tools and more. CMO, InsideView, Author. Practice Vice President, Gartner. Matt Heinz. .

Work Management 87

Work Management Tactics Account Based Marketing Marketing Management 87