Martech
MAY 24, 2024
Even basic email sending platforms give you rudimentary tools to differentiate your messages if you have the data to drive them, even if you have an email staff of one. Working toward differentiated messaging is a realistic expectation with today’s technology. But it doesn’t have to be that way for your entire program.
Choozle
MARCH 5, 2024
Attention digital marketers and agencies: California’s recently updated privacy regulations are now in full effect. T he California Privacy Protection Agency (CPPA) has signaled they intend to enforce them quickly. Instead of both links, businesses have an alternative option to reference a “Your Privacy Choices” link.
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Navigate the Channel
SEPTEMBER 15, 2023
Enhanced Customer Experiences In the digital age, customer experience is a critical differentiator for businesses. For instance, an AI system might suggest complementary products to a customer who recently made a purchase, thereby increasing cross-selling opportunities. AI plays a pivotal role in enhancing these experiences.
Martech
JUNE 3, 2022
For example, in an effort to safeguard its customers’ privacy, Apple in mid-2021 announced features in iOS, Mac OS and Watch OS that limit the data available to marketers. Because of the way emails are cached under Apple’s Mail Privacy Protection, emails appear to be opened when they actually have not been, skewing the results.
Choozle
JUNE 13, 2022
California’s Attorney General and the new California Privacy Protection Agency (CPPA) have also indicated support for an “ opt-out preferences signal” or global privacy control (GPC) to enable devices or browsers to direct websites to automatically remove oneself from data sharing.
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