Choozle

MARCH 5, 2024

Attention digital marketers and agencies: California’s recently updated privacy regulations are now in full effect. T he California Privacy Protection Agency (CPPA) has signaled they intend to enforce them quickly. Third party advertising opt-outs are through prescribed links and need to be ‘controlled’ by the Business.

Privacy 77

Privacy Privacy Policies Advertising Agencies Paid Search Agency 77

Martech

MAY 24, 2024

Setting up an email using modules that you rearrange, add in, or drop out for different segmentation and personalization is probably just as fast these days as coding an all-image email. Working toward differentiated messaging is a realistic expectation with today’s technology. I am a big proponent of the opt-down.

RFP 114

RFP Deliverability Blast Campaigns Budget Programs 114

Navigate the Channel

SEPTEMBER 15, 2023

AI-driven marketing automation tools can handle repetitive tasks such as sending out email campaigns, posting on social media, and even responding to customer inquiries. Enhanced Customer Experiences In the digital age, customer experience is a critical differentiator for businesses. This is where AI shines as a productivity booster.

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

Choozle

JUNE 13, 2022

California’s Attorney General and the new California Privacy Protection Agency (CPPA) have also indicated support for an “ opt-out preferences signal” or global privacy control (GPC) to enable devices or browsers to direct websites to automatically remove oneself from data sharing. Data protection for consumers.

Privacy 75

Privacy Privacy Policies Opt-out Advertising Agencies 75