Cross-Selling Differentiation Ethics Privacy Protection 
Martech
MAY 24, 2024
From deliverability to engagement to ethics to ISP rules, there is nothing good about buying a list. Even basic email sending platforms give you rudimentary tools to differentiate your messages if you have the data to drive them, even if you have an email staff of one. Annoyed, no doubt. That tells you this is bad.
Navigate the Channel
SEPTEMBER 15, 2023
Enhanced Customer Experiences In the digital age, customer experience is a critical differentiator for businesses. For instance, an AI system might suggest complementary products to a customer who recently made a purchase, thereby increasing cross-selling opportunities. AI plays a pivotal role in enhancing these experiences.
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