Varicent

SEPTEMBER 14, 2020

In this blog, we’re going to focus on the SDR team and the only two account-based sales development metrics you need to be measuring (in addition to the sales development metrics you’re already measuring.) What is Account-Based Selling? How many contacts do we know? How many leads are you interacting with within an account?

Top of Funnel 52

Top of Funnel Sales Qualified Leads Lead Ranking Ad Frequency 52

Adobe Experience Cloud Blog

DECEMBER 20, 2010

This means you need to create and leverage your lead nurturing strategy using multi-touch, multi offer lead nurturing campaigns to build sales-winning relationships with your prospects as they move from stage to stage throughout the buying cycle. Use marketing automation to upsell, cross-sell, and resell your existing customers.

Marketing Automation Services 48

Marketing Automation Services Ideal Customer Profiles Marketing Automation Automation 48

NetLine

JANUARY 23, 2020

From increasing conversion rates to measuring content performance, he has plenty of wisdom to share when it comes to nurturing a lead. What are your top performing pieces over the past year and what are the KPIs used to measure performance of those assets? Any words of wisdom to share with your marketing peers?

Enterprise Management 10

Enterprise Management Top of Funnel Lead Ranking Work Management 10

Biznology

JANUARY 5, 2015

Unfortunately these systems are nothing more than repositories of registration data, and do not provide the capability to perform analytics on the campaign results of cross channel and multiple communications. The value of this data is its recency and accuracy, which is usually a problem with B2B data and lists. Probably not!

Trade Show 80

Trade Show Co-Registration Cost Per Thousand CPM 80